Targeting the Right Audience

Targeting the Right Audience

Targeting the right audience has never been an easy task, especially in a so dynamic environment where the audience demographics and psycho-graphics can change in a very short period of time and for various reasons.

Thus a business has to shift its strategy and marketing plan to reach perhaps more people than before, more educated than before and by using new ways to attract their attention.

This not only happens with technology products but with any sort of product out in the market.

So what should a business do to target the right audience at any certain point without losing any ground from competition?

1)    Identify your target audience in the first place. Make a research and see who buys the type product you sell, not only from your shops but from competition also. Many businesses surprisingly identify that the same or similar product can be sold in another shop to a different type of people that they don’t.

2)    Connect with your audience once you have identified them. The use of Social Media is an excellent way to stay in touch with your clients and learn how they use your product or what they might think of it. Insights of product usage help you focus of who is buying your product, who pays for it, and who is the end user. Failure to identify the above may lead to wrong conclusions.  

3)    Learn your audience better. With Social Media platforms it has never been easier to learn your audience and find out if their needs or priorities are changing. For example a customer who bought today may buy again after 5 years, so investing time and money to bring them back to the store is unnecessary. The same goes if they have adopted a new trend and your product becomes obsolete if you are unable to adjust it to customer wishes.

4)    Be where your audience is but be careful. If your client profile is watching the evening news, it doesn't mean you have to advertise there. You have to define first if that medium has an effect on their decision making process. The same goes with using Facebook. Making a competition to attract likes in your page doesn’t mean they are interested in your product, because engagement will be very low afterwards.