Social Media Strategy 2015 - 5 things to Consider

Social Media Strategy 2015 - 5 things to Consider 

Social Media is a fast growing area with many businesses and professionals trying to figure out what is the best strategy to follow in order to achieve their goals.  

What worked until yesterday will not necessarily have the same impact tomorrow so you need to be alert and adopt quickly new ways and methods in passing on your message and separate from competition. 

Following the above infographic here are 5 things you should pay attention to in 2015 when preparing your strategy.

1) Video is becoming more and more important - Facebook generates more views on a video shared directly rather from another source. Twitter has now launched a new easier way to upload 30 second videos and instagram offers that option for some time now for 15 second videos. YouTube on the other hand keeps growing every day. 

2) Content Marketing - As brands are looking to increase engagement with clients and prospects they continuously try to create more interesting and creative content that offers what we simply call "Value" to their audience. Content is one of the top 3 reasons why people follow a Brand! 

3) Increase in ad spending - Social Media platforms have moved away from their old approach and are now into the money making business, Facebook, Twitter, Instagram, LinkedIn etc are offering new ways into reaching the right prospects. Thus a budget into your strategy is more than necessary but very effective on the other hand. 

4) Mobile - 60% of Social Media time is via mobile phones. Some platforms like Instagram and Foursquare are being used almost exclusively via phone. Thus mobile friendly content, graphics and advertising are essential. 

5) Engagement - Engagement with clients and prospects is what ultimately leads them into buying your product or service. You need to be interesting, offer value, answer questions and requests promptly and communicate as often as needed. It also requires using other tactics like email marketing to keep in touch with people and offer them incentives to start turning them into clients.