Why Videos should be a key part of your Brand promotion on Social Media
Video is booming the past couple of years and it's becoming one of the key ingredients for marketers and Brands to pass on their message successfully to consumers.
On the other hand more and more people share their experiences by shooting and uploading videos on various channels like YouTube, Facebook, Vimeo and Instagram!
It is estimated that by 2017 74% of all internet traffic will be in video form! This is a clear sign to where things are heading and that you should seriously start thinking of incorporating videos in your strategy.
Now 33% of tablet users watch an average of 1 hour video every day while 65% of video viewers watch more than 3/4 of the video!
Videos are a favorite for marketers not only because they have a high conversion rate but a very good measure of ROI.
Videos attract attention easily and can pass a variety of messages you probably couldn't pass otherwise. That is why you should pay attention to create value driven content videos and eye-catchy at the same time.
From my experience with various Brands I have found that it is not always necessary to have professional videos but amateur ones can work as well. It always depends on 3 factors, 1) What's your message 2) How the customers will receive it 3) Does it fit your style as a Brand?
By following the above rules you can easily choose what's the right approach for your case and start preparing your video strategy.
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