A continuous refreshing approach
Old Spice is definitely one of my favourite examples at my Social Media presentations! Their campaign "The man your man can smell like" was a huge hit and managed to revive the brand as well as boosting sales.
Trying to keep it fresh, Old Spice's brand manager JC Harvey said "The main thing is giving our fans something that's entertaining and engaging". Using again the power of video they released a series of trailers hoping to hit another success.
This time they are using NFL as a vehicle to connect the brand with their target audience!
Regardless of the result, giving an engaging and entertaining content is always a good idea. Not all campaigns will succeed but on a long term basis your audience will probably stick with you and prefer your brand.
Especially if you are trying to give a more refreshing and cool approach!
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