A new era for TV ads?
With Social Media Booming the past few years, traditional media have been forced to either change or perish!
Magazines, newspapers, TV have all been using Social Media in an effort to keep close to their audience and survive (if not thrive) in a new and more competitive environment.
A new and creative idea to combine the power of TV and Twitter has been presented in Romanian television by Coca Cola just recently.
The new spot has integrated live tweets into the commercial in an effort to communicate its message and bring people together once again at the same table for launch.
The new commercial has been considered a success and there is no doubt that it will inspire even more brands to make that integration in all sorts of ways.
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