Social Media is all about creativity when it comes to advertising your products and services!
Combining your product's message with something your target audience can "catch" in the channel they use, is always a correct combination.
For example, if you target audience that is using Facebook with a Facebook oriented ad, then your message will be easier to get through. The same message may be difficult to get through if the same audience does not use Facebook.
Seeing the above ad by Wonderbra can help you understand what I mean! Clever, smart, targeted for a specific audience and through a specific channel that will appreciate and understand the message. Not mentioning that it gets easily shared.
So think again how you design your ads and the fact that the impact of the same ad may vary according to the channel you use to carry it!
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