Legends of Heineken
"Legends aren't born, they are dropped". Heineken is asking ordinary people to leave their daily routine and live an unforgettable experience to the unknown.
The results to those who dare are at least unbelievable at the beginning! Heineken is dropping people into places they would least expect to be visiting.
Lately Heineken is offering this opportunity to travellers in the JFK airport. In a kind of roulette set up, travellers are asked to play the game that will determine their next destination.
In this way Heineken has really managed to get people into the action and "live the brand". The experience although unexpected, is a memorable one and the journey a legendary one for sure!
This is something many companies ought to do despite their size. Investing in the customer experience is very important as the benefits are more than meet the eye. There are many ways a brand can interact with customers or prospects and provide unforgettable experiences. Of course lets not forget existing customers who are loyal and in tough times will turn out to be the best investment we ever made!
So how memorable are you? What is your company doing in providing value? Is the customer's interaction with your brand a memorable one?
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