How to use Twitter results to increase your Engagement and Network
Twitter has introduced extra info for its users about the effectiveness of their tweets.
These statistics let you know how many people saw your tweet and how many have clicked on the link you provide. Furthermore the stats provide a weekly total of all your tweets plus the usual info about favorites and re-tweets.
This summary of statistics makes first of all life easier for users. It lets you know how effective your tweets were and you can easily compare week be week and various subjects.
You can also compare the results of the same tweet if you have shared it two or more times over the week. This allows you to see if you have gained extra views or new favorites and likes you did not receive before by your followers or new people.
A good idea is that you can tweet the same subject again using different or similar hash-tags and see the overall reach, clicks and compare the results.
On top of that you get to see your most popular tweet of the week first.
All the info and statistics can be used to improve the engagement with your audience and increase your network.
By observing the people who have liked or favorite your tweet you can see if they are people out of your network and if they share similar interests. Perhaps your hash-tags have attracted people with different backgrounds that you would also like to follow and share more ideas.
If a tweet has generated more views than another it may be a good idea to follow that theme and expand in future tweets to gain momentum. Always compare views with favorites and re-tweets and link clicks to gain a better perspective of what works and what doesn't.
Twitter can be a powerful Social Media for your business and the new stats can help you become even more effective at what you do.
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