It isn't easy to focus on the right Social Media platforms especially when there are so many around.
The recent buzz with the new Social Media platform Ello trying to shake things up, reminded me of the confusion anyone can have in the SM world.
Many people have asked me if I think they should create an account at Ello and request for an invite. This is quite typical when a new platform appears trying to be the new hit.
Ello's effort to pose as the anti-Facebook Social Media with no advertising on the way and no data collection , plus the anonymity on your profile made it draw a lot of attention.
My answer as an expert would be that only time will show if Ello or any other platform out there will gather enough people who belong to your preferred audience, so you can create an account and try to reach them.
No one can have and manage effectively accounts on all Social Media platforms. There are too many!
Focus on the ones that:
a) Have a big portion of your targeted audience
b) The ones you have time to manage
c) The ones you can manage effectively
Either you are a professional or a business trying to succeed in the Social Media world its easy to get confused. If you feel you are over your head just ask for professional help!
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